“Women actually do have hair sprouting from their bodies, and we don’t care if the truth pisses people off. It’s as if people are so socially conditioned to think women are hairless, and we’re like no darling, without shaving we’re not. Neon Moon constantly celebrates natural beauty and are proud to reflect what women’s bodies really look like. Women should not have to question why they look a certain way or feel that they have to conform to society’s pressures. It’s important for women to not compare themselves to unachievable standards of ‘beauty’. Rather, they need to reclaim the right to their bodies and decide how it should look for them and not for others, and that’s what our mannequin Luna is doing,” says Neon Moon CEO & Founder, Hayat Rachi.

Body Hair on Film favourite Neon Moon – the unapologetically feminist lingerie brand – is currently hosting a pop up store in London.

Celebrants of body positivity and diversity, as we might expect this is of course no ordinary outing and showcasing their wares is Luna – a mannequin proudly sporting armpit and pubic hair.


The pop up can be found at the Prince’s Trust Tomorrow’s store (9 Eldon St, London EC2M 7LS) and is open until 25th August.

For more information on the pop up and Neon Moon’s aims read their press release here and find responses to the pop up on Inclusive Networks and gal-dem.