Ashley Armitage, artist and co-founder of Girls x Girls, a female-focused photo agency, also curates a body positive Instagram account Ladyist which celebrates the realities of the female body: body hair, periods, flesh (amongst others)!

Armitage discussed the projects with Cosmo and Refinery29.

I think my photography from afar will look like another teenage chick flick, and [when] you kind of go closer to it, you see, oh, the girl putting on lipstick has a ton of lip hair