It is now widely understood that the key motivator behind women removing their body hair was marketing and advertising. The first “unwanted” body hair advertisement appeared in 1915 – targeting armpit hair in particular – and has subsequently colonised the rest of the women’s bodies (and increasingly men’s bodies too).

Timeline has created a brief video “celebrating” hair removal’s first century. Happy anniversary y’all!

Watch the video here: http://www.huffingtonpost.com/entry/how-marketing-convinced-women-to-start-shaving-their-armpits_5644aa66e4b045bf3dedebac

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