Visible body hair on women’s bodies – in particular underarm hair – has undoubtedly been a big news story this summer thanks, in part, to a series of famous faces shunning the hairlessness norm and once more putting the female body hair narrative back in the spotlight. Miley Cyrus and Girls stars Jemima Kirke and Lena Dunham certainly got us all talking this year but their armpit forbearers – Madonna, Julia Roberts, Sophia Loren, Penelope Cruz, Lady Gaga, Mo’Nique – have also been getting an honourable mention.

Freeing one’s pits though is not just the privilege of the privileged thanks to the ‘Free Your Pits‘ campaign conceived by Roxie Hunt and Rain Sissel which endeavours ‘to normalize the concept of body hair on women and help others embrace their own if they so choose’. Discover more about the project here and here.

This body hair story has, however, also spawned another which could be said to bolster this growing body hair visibility – dying body hair which has not been cast as refuse, that is, as bodily waste. Slate has attempted to “theorise” the trend, whilst an increasing number of outlets are drawing up how-to guides (BustleOffbeat Home and Life). Big names in journalism have waded into the debate (LA Times, The New York Times) and there’s even a Tumblr site dedicated to dyed pubes. And not to be outdone men have also taken to dying their own body hair, transforming their faces into those of the mythical, sea dwelling creatures: the merman!

Coloured body hair among grooming trends celebrating self-expression

Toronto Sun – ‎Jul 23, 2015‎
TORONTO — While Ginnifer Goodwin and Kelly Ripa both recently unveiled boldly dyed locks, other women are broadening the boundaries of self-expression with colourfully tinted hair above and below the belt. “Once Upon A Time” star Goodwin showcased …

To dye for: Coloured body hair among grooming trends celebrating self-expression

Calgary Herald – ‎Jul 22, 2015‎
In this June 1, 2015 file photo, Jemima Kirke arrives at the 2015 CFDA Fashion Awards at Alice Tully Hall in New York. From dyed grey hair to coloured armpits and below-the-belt sparkle, women and men are broadening the boundaries of self-expression …

To dye for: Coloured body hair a growing trend

Globalnews.ca – ‎Jul 23, 2015‎
Kylie Jenner signs her debut novel ‘Rebels: City of Indra: The Story of Lex and Livia’ at Barnes & Noble bookstore at The Grove on June 12, 2014 in Los Angeles, California. Angela Weiss/Getty Images …